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Archive for November, 2008

5 star website launch

Monday, November 10th, 2008

Radisson Edwardian have spent close to £70m refurbishing the five star May Fair Hotel in central London. Fortunately they didn’t need to spend as much when we created a luxurious new website for the hotel. Following a month of beta testing the site, which features full booking functionality, was launched last week. (more…)


UGC ads - scary or exciting?

Monday, November 10th, 2008

Who needs an advertising industry when consumers are perfectly capable of creating noise for a brand by themselves? It’s an inevitable question now that video website and satellite broadcaster Current TV is asking viewers/users to create their own advertising on behalf of brands. All submitted ideas are voted on by the community and the winner then gets real airtime, sponsored by the brand in question. The results are pretty impressive, (more…)