Our latest TV ad for Haven Holiday’s is based around the idea that “Life’s more fun when you play together”.
The whole commercial is seen from an 8 year old boys point of view, from waking up in the morning to riding a bike, going down a waterslide, playing on the beach with Dad, ending with Mum tucking “you” up in bed. (more…)
We’ve talked before about the number of people who are cruising the internet whilst watching TV. The following article which appeared this week in dvice.com reporting on the CES in Las Vegas suggests that this trend is only going to gather momentum and make it ever more critical that advertisers ensure a seamless link between their TV presence and what they are doing online.
“After the full day of press conferences preceding the opening of the Consumer Electronics Show (CES), there’s one big trend that keeps coming up from every electronics company hawking their wares to the press corps. (more…)
