Ok, so I’ve been doing a bit more reading and Twitter is beginning to make some sense now (see yesterday’s post)
Attached is an article from the Sunday Telegraph (22 February)Twitter Sunday telegraph 22nd Feb 2009 describing how travellers are using Twitter to help plan their trips and benefit from up to date opinions from others with similar interests
When I find more I’ll continue this thread
I’ve been hearing a lot about Twitter recently and figured it was time to get myself connected
The concept is refreshingly simple - you write a short post, 140 characters, telling the world/your friends what you are doing NOW
However, I ask myself why?
Given the current economic climate there is a need to focus on marketing expenditure that deliver tangible results. Inevitably this means focusing on digital marketing with its ability to track Return on Investment. However, the output of the IPA search group contains some interesting findings to consider when diverting media spend online.
The continous increase in expenditure on google has inevitably made the average bid price increase considerably, at the same time the click through rates have dropped. (more…)
We have some new buddies here at SOUK Towers. Spinnaker Direct have moved in and instantly made themselves feel very welcome by taking the SOUK mob down the pub. There was much excited talk about collaborating on projects, especially pitches, but mostly it was a case of the youngsters showing their elders how to flirt and the wrinklies returning the compliment by showing the whippersnappers how to consume alcohol. (more…)
It’s been a full five weeks since digital designer Jason left us. Has it taken so long to post because we’ve been so busy? Possibly. Or because it took a while to hunt down the most embarrassing video of his ‘breakdancing?’ Probably. (more…)
