Archive for March, 2009

Ahhh, Mr Lister. It’s about time we covered off our David Moyes look-a-like, principally because he’s probably the most efficient member of the SOUK account team yet it’s taken the web geeks nearly a year to get around to doing his WoW post. (more…)

Oh. My. God.

It’s a Wall of Weird spectacular.

One new Digital Producer, at least three ’separated at birth?’ moments with more coming out of the woodwork as we write. And he’s only been here a week! (more…)

OK, just because a chap’s completely bald doesn’t mean he automatically qualifies as a ringer for Matt Lucas. For that, we need to have clear evidence of either a fondness for playing the drums in a nappy or wearing sparkly latex outfits. (more…)

No, you haven’t miss-read that. In a bizarre twist of fate, not only does Digital Account Director Rich look like Keith Richards, he’s got the same name in reverse! (If you think we’re making this up, come down to SOUK Towers and see it for yourself - Richard Keith really does look like Keith Richards! We love it!) (more…)

We entered the Travel Marketing Awards for Haven in the Online Advertising campaign category and we picked up a silver….nice one Ian….its an interactive video campaign.

Take a look at the work…lovely..

To view the work click here

And why brands, marketers and advertisers should take it seriously

marketing-week-re-twitter

Essentially it looks at how Twitter is yet another example of interactive media giving consumers more ability to filter their media consumption and insulate themselves form the traditional ‘pitches’ of marketers

And as a result it will reinforce the importance to marketers of real life endorsement and support from their consumers. Word of mouth to you and me

Interesting piece here from Marketing Week about Monocle

monocle-article

Reminding us that value isn’t just about price. Something that all of us would be well advised to remember in these recessionary times where the default reaction is to cut prices and scream sale. And this is not to say that price and ’sale’ don’t have a role to play rather that the value equation is significantly more complicated and not losing sight of a brand’s dna is just as important even, perhaps more so, in this economic environment (more…)

OK, so I had got it completely wrong

Twitter is actually a ‘human search engine’

(see article at the end of this link: Twitch Hiker )

Great story about someone who is planning to hitchhike from the UK to New Zealand using only recommendations and help from users of Twitter (more…)