For the second year running, Haven are sponsoring ITV’s Saturday evening programme, Primeval.
And we have created a set of idents that will air when the new series starts on 28th March. When creating the idents, it was important to stay true to our strategy of ‘family togetherness’, whilst showcasing the activities and fun you can have on a Haven holiday. The idents are consistent with the programme content, which is vital - and not always easy to achieve - in TV sponsorship. They’re rather funny too, if we do say so ourselves.
All of them can be found here.
The sponsorship in 2008 was incredibly successful in terms of attracting enquirers and new bookings to Haven. Success we hope will be repeated in 2009.
Don’t forget to tune in live on Saturdays, ITV1 at 7.20pm!