SeaFrance 6 Sheet Poster
We developed a new strategy for SeaFrance a few years ago that positioned the cross-channel experience as an enjoyable part of your holiday as opposed to the confined-to-your-car chore that other crossings offer. After all, who wants to nibble on a 3-hour old packed lunch when you can tuck into steak au poivre?
The campaign has proved highly successful and this year sees new work that emphasises that SeaFrance offers so much more in between.