Posts Tagged ‘Advertising’

We entered the Travel Marketing Awards for Haven in the Online Advertising campaign category and we picked up a silver….nice one Ian….its an interactive video campaign.

Take a look at the work…lovely..

To view the work click here

And why brands, marketers and advertisers should take it seriously

marketing-week-re-twitter

Essentially it looks at how Twitter is yet another example of interactive media giving consumers more ability to filter their media consumption and insulate themselves form the traditional ‘pitches’ of marketers

And as a result it will reinforce the importance to marketers of real life endorsement and support from their consumers. Word of mouth to you and me

The value of deep targetting is soon to be shown in full effect as TV show Scrubs is promoted directly to its fanbase via Facebook:

“Paramount Comedy has become the first UK broadcaster to use Facebook’s Engagement Ads platform, for its first social media campaign.The campaign is in support of cult comedy show Scrubs’ new Moments season and will target the 500,000 Facebook users that have identified themselves as Scrubs fans. (more…)

Unilever’s Global Communication Planning Director, Asad Rehman summarises his view of communications in the digital era:

“Unilever — like many global FMCG brands — are in a rapidly changing world where advertising will never be the same again and where repositioning is a drawn out, considered and cerebral process that is going to involve mixing new media with the old rather than rejecting traditional communication tools. (more…)

In a word, no.

Discussions at the recent AdTech conference suggest that online can actually learn a lot from traditional advertising techniques and that the digital platforms work better when used in tandem with sit back experiences. (more…)