Posts Tagged ‘Digital’

No, you haven’t miss-read that. In a bizarre twist of fate, not only does Digital Account Director Rich look like Keith Richards, he’s got the same name in reverse! (If you think we’re making this up, come down to SOUK Towers and see it for yourself - Richard Keith really does look like Keith Richards! We love it!) (more…)

Given the current economic climate there is a need to focus on marketing expenditure that deliver tangible results. Inevitably this means focusing on digital marketing with its ability to track Return on Investment. However, the output of the IPA search group contains some interesting findings to consider when diverting media spend online.

The continous increase in expenditure on google has inevitably made the average bid price increase considerably, at the same time the click through rates have dropped. (more…)

No, it’s not Alanis Whatshername. It’s Rossella - a Media Planner/Buyer at Media Souk! We can see why you might have done a double take though.

The lovely Rossella is our resident Italian, as every agency worth it’s sale (that’s salt in Italian) needs to have some exotic staff. (more…)