Posts Tagged ‘New Media’

The value of deep targetting is soon to be shown in full effect as TV show Scrubs is promoted directly to its fanbase via Facebook:

“Paramount Comedy has become the first UK broadcaster to use Facebook’s Engagement Ads platform, for its first social media campaign.The campaign is in support of cult comedy show Scrubs’ new Moments season and will target the 500,000 Facebook users that have identified themselves as Scrubs fans. (more…)

In a word, no.

Discussions at the recent AdTech conference suggest that online can actually learn a lot from traditional advertising techniques and that the digital platforms work better when used in tandem with sit back experiences. (more…)