“Google is preparing to launch a UK trial to put branded search calls to action in TV ads, in a bid to drive search volume and revenues.”
Source: NMA 18.09.08
Seems like a rational step. We know that consumers are highly likely to start their online relationship with your brand via Google anyway, as many people simply type URLs into the Google search box when they have the search giant as their home page.
On the 14th August this year an article appeared in the Guardian in response to a piece of Ofcom research into TV viewing habits. The research explodes the myth that families religiously sit glued to the television giving it their undivided attention. While TV viewing is not in meltdown it now competes with mobile phones, laptops and even personal games consoles like PSP and Nintendo DS.
A short story to prove a point.
About a month ago I watched the film Miss Potter starring Renee Zellweger with my wife. It was a great film to watch on a sunday evening. It’s not too intellectual but is a beautifully shot and an entertaining film. Our two young daughters had managed to exhaust us throughout the day so the film was just what we needed.
What was interesting (if you are a people watcher like me) was my wife’s reaction after the film. (more…)
In case you missed the Thinkbox and IAB joint research earlier this year. It is really worth a read. The sceptics amongst you may feel that the research is inevitably biased but when I read it I thought I must have covertly been one of the guinea pigs in the research.
I am writing this blog post while sitting in front of the TV watching the BBC news at 10. Sad I know but I really can believe that in the sample 61% of people do just that on a weekly basis.
Key findings from the study include:
