Posts Tagged ‘Online advertising’

Who needs an advertising industry when consumers are perfectly capable of creating noise for a brand by themselves? It’s an inevitable question now that video website and satellite broadcaster Current TV is asking viewers/users to create their own advertising on behalf of brands. All submitted ideas are voted on by the community and the winner then gets real airtime, sponsored by the brand in question. The results are pretty impressive, (more…)

Faster broadband for consumers and better compression technology means we are looking at using video more and more for our online advertising.

We are particularly proud of this recent campaign that takes the family togetherness theme developed for TV online: (more…)