Posts Tagged ‘Online’

We entered the Travel Marketing Awards for Haven in the Online Advertising campaign category and we picked up a silver….nice one Ian….its an interactive video campaign.

Take a look at the work…lovely..

To view the work click here

OK, so I had got it completely wrong

Twitter is actually a ‘human search engine’

(see article at the end of this link: Twitch Hiker )

Great story about someone who is planning to hitchhike from the UK to New Zealand using only recommendations and help from users of Twitter (more…)

Given the current economic climate there is a need to focus on marketing expenditure that deliver tangible results. Inevitably this means focusing on digital marketing with its ability to track Return on Investment. However, the output of the IPA search group contains some interesting findings to consider when diverting media spend online.

The continous increase in expenditure on google has inevitably made the average bid price increase considerably, at the same time the click through rates have dropped. (more…)

Unilever’s Global Communication Planning Director, Asad Rehman summarises his view of communications in the digital era:

“Unilever — like many global FMCG brands — are in a rapidly changing world where advertising will never be the same again and where repositioning is a drawn out, considered and cerebral process that is going to involve mixing new media with the old rather than rejecting traditional communication tools. (more…)