Posts Tagged ‘Research’

On the 14th August this year an article appeared in the Guardian in response to a piece of Ofcom research into TV viewing habits. The research explodes the myth that families religiously sit glued to the television giving it their undivided attention. While TV viewing is not in meltdown it now competes with mobile phones, laptops and even personal games consoles like PSP and Nintendo DS.

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In case you missed the Thinkbox and IAB joint research earlier this year. It is really worth a read. The sceptics amongst you may feel that the research is inevitably biased but when I read it I thought I must have covertly been one of the guinea pigs in the research.

I am writing this blog post while sitting in front of the TV watching the BBC news at 10. Sad I know but I really can believe that in the sample 61% of people do just that on a weekly basis.

Key findings from the study include:

• Using TV and online together results in 47% more positivity about a brand than using either in isolation
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