OK, so I had got it completely wrong
Twitter is actually a ‘human search engine’
(see article at the end of this link: Twitch Hiker )
Great story about someone who is planning to hitchhike from the UK to New Zealand using only recommendations and help from users of Twitter (more…)
Given the current economic climate there is a need to focus on marketing expenditure that deliver tangible results. Inevitably this means focusing on digital marketing with its ability to track Return on Investment. However, the output of the IPA search group contains some interesting findings to consider when diverting media spend online.
The continous increase in expenditure on google has inevitably made the average bid price increase considerably, at the same time the click through rates have dropped. (more…)
“Google is preparing to launch a UK trial to put branded search calls to action in TV ads, in a bid to drive search volume and revenues.”
Source: NMA 18.09.08
Seems like a rational step. We know that consumers are highly likely to start their online relationship with your brand via Google anyway, as many people simply type URLs into the Google search box when they have the search giant as their home page.
