Posts Tagged ‘Trends’

We’ve talked before about the number of people who are cruising the internet whilst watching TV. The following article which appeared this week in dvice.com reporting on the CES in Las Vegas suggests that this trend is only going to gather momentum and make it ever more critical that advertisers ensure a seamless link between their TV presence and what they are doing online.

“After the full day of press conferences preceding the opening of the Consumer Electronics Show (CES), there’s one big trend that keeps coming up from every electronics company hawking their wares to the press corps. (more…)

Unilever’s Global Communication Planning Director, Asad Rehman summarises his view of communications in the digital era:

“Unilever — like many global FMCG brands — are in a rapidly changing world where advertising will never be the same again and where repositioning is a drawn out, considered and cerebral process that is going to involve mixing new media with the old rather than rejecting traditional communication tools. (more…)