Our latest TV ad for Haven Holiday’s is based around the idea that “Life’s more fun when you play together”.
The whole commercial is seen from an 8 year old boys point of view, from waking up in the morning to riding a bike, going down a waterslide, playing on the beach with Dad, ending with Mum tucking “you” up in bed. (more…)
Who needs an advertising industry when consumers are perfectly capable of creating noise for a brand by themselves? It’s an inevitable question now that video website and satellite broadcaster Current TV is asking viewers/users to create their own advertising on behalf of brands. All submitted ideas are voted on by the community and the winner then gets real airtime, sponsored by the brand in question. The results are pretty impressive, (more…)
“Google is preparing to launch a UK trial to put branded search calls to action in TV ads, in a bid to drive search volume and revenues.”
Source: NMA 18.09.08
Seems like a rational step. We know that consumers are highly likely to start their online relationship with your brand via Google anyway, as many people simply type URLs into the Google search box when they have the search giant as their home page.
