For the second year running, Haven are sponsoring ITV’s Saturday evening programme, Primeval.
And we have created a set of idents that will air when the new series starts on 28th March. When creating the idents, it was important to stay true to our strategy of ‘family togetherness’, whilst showcasing the activities and fun you can have on a Haven holiday. (more…)
We’ve talked before about the number of people who are cruising the internet whilst watching TV. The following article which appeared this week in dvice.com reporting on the CES in Las Vegas suggests that this trend is only going to gather momentum and make it ever more critical that advertisers ensure a seamless link between their TV presence and what they are doing online.
“After the full day of press conferences preceding the opening of the Consumer Electronics Show (CES), there’s one big trend that keeps coming up from every electronics company hawking their wares to the press corps. (more…)
Unilever’s Global Communication Planning Director, Asad Rehman summarises his view of communications in the digital era:
“Unilever — like many global FMCG brands — are in a rapidly changing world where advertising will never be the same again and where repositioning is a drawn out, considered and cerebral process that is going to involve mixing new media with the old rather than rejecting traditional communication tools. (more…)
In a word, no.
Discussions at the recent AdTech conference suggest that online can actually learn a lot from traditional advertising techniques and that the digital platforms work better when used in tandem with sit back experiences. (more…)
