Interesting piece here from Marketing Week about Monocle
Reminding us that value isn’t just about price. Something that all of us would be well advised to remember in these recessionary times where the default reaction is to cut prices and scream sale. And this is not to say that price and ’sale’ don’t have a role to play rather that the value equation is significantly more complicated and not losing sight of a brand’s dna is just as important even, perhaps more so, in this economic environment